Soft Plastic

 No Live Bait Needed The 5" paddletail is designed to be one of the most versatile big game saltwater swimbaits you can find.  Most swimbaits offe...

The Sinister Swim Tail (S.S.T.) has been designed with Slayer Inc.’s “Flow Motion” technology for maximum action and vibration. These baits have un...

The Sinister Swim Tail XL has been designed with Slayer Inc.’s “Flow Motion” technology for maximum action and vibration. These baits have undergon...

Features: The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation...

Features: 10X Tough ElaZtech® construction for extreme durability, even when ripping it through grass and other surface cover, Lifelike swimming ac...

Features: The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation...

The Savage Gear TPE 3D Crab is one of the best crab imitations available. The TPE Crab's realistic action and spot-on colors make for an irresistib...

Features: Gulp! has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowi...

Features: Swims when sinking and vibrates when lifted, the first time this has ever been incorporated into the same lure. Typically fished in shall...

The Crusty Crab has been modeled on the common Shore Crab. It is perfectly balanced to always flip onto its belly when cast. With rapid vibration l...

Features: The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation...

Features: Oversized 10" fish-shaped jerk bait ideal for a variety of big-fish applications, Extremely soft yet tear-resistant ElaZtech construction...

Features: The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation...

Features: The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation...

Features: Swims when sinking and vibrates when lifted, the first time this has ever been incorporated into the same lure. Typically fished in shall...

Features: The deep body profile combined with finely tuned internal weights delivers a soft vibration bait that sinks level and does not spin when ...

Features:10X Tough ElaZtech® construction for extreme durability, even in the harshest saltwater environments, impregnated with 100% natural Pro-Cu...

Features: Crazy soft, 10X Tough ElaZtech® construction for lifelike swimming action and extreme durability, Pairs perfectly with Trout Eye™ jighead...

The SSB is a twitch/jerk bait that we made to be convertible. You can use it with a weighted hook to make it weedless or you can cut it to whatever...

Features: The deep body profile combined with finely tuned internal weights delivers a soft vibration bait that sinks level and does not spin when ...

Features: The adolescent body profile and anatomical details combined with the signature Oscillator creates the incredibly life-like Juvenile Pike....

Features: From shallow pencil reeds and eelgrass to deeper hydrilla lines, the Golden Shiner Swimbaits are designed for the shallow water fisheries...

Features: Gobies are an invasive species found in the Great Lakes and Northern Regions. Ideal for Smallmouth Bass, Walleye, and Northern Pike. Cast...

Features: Croakers are a common forage in most saltwater environments. The LIVETARGET Croaker is designed to catch everything from Stripers in the ...