Rapala

Features: X-Rap® Magnums® run perfect right out of the box, no wasted time tuning. The massive diving-lip takes the X-Rap® Magnums deep… unassisted...

Features: The subtle, relaxed side-to-side action of the X-Rap® Twitchin’ Mullet is designed to perform a wide twitching walk the-dog swimming acti...

Features: Prominent scales and lateral line on the fuselage capture and flash light like a beacon. It can be fished both in an aggressive "Slashbai...

Features: The adrenaline pumping X-Rap® Saltwater SubWalk™ is designed to perform a walk-the-dog swimming action just below the surface. Xtreme fla...

Features: Designed for extreme casting distances in the most demanding conditions, the X-Rap® Long-Cast is built heavy and tough to target large, a...

Features: exclusive design that radically alters the action of the lure. V-hull body design combined with tail weighted balance allows the lure to ...

Features: Floating balsa wood bait featuring a water-churning stainless steel propeller that sputters like a wounded baitfish on crank and pause re...

Features: Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog....

Features: This shallow running model is also designed for extreme casting distances in the most demanding conditions. Built heavy and tough to targ...

Features: The Shadow Rap® combines a horizontal struggle with a vertical fade that perfectly mimics a minnow in trouble. Rapala has perfected the n...

Features: Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Trolled or ca...