Lures

 No Live Bait Needed The 5" paddletail is designed to be one of the most versatile big game saltwater swimbaits you can find.  Most swimbaits offe...

The Sinister Swim Tail (S.S.T.) has been designed with Slayer Inc.’s “Flow Motion” technology for maximum action and vibration. These baits have un...

The Sinister Swim Tail XL has been designed with Slayer Inc.’s “Flow Motion” technology for maximum action and vibration. These baits have undergon...

Features: X-Rap® Magnums® run perfect right out of the box, no wasted time tuning. The massive diving-lip takes the X-Rap® Magnums deep… unassisted...

Features: The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation...

Features: The subtle, relaxed side-to-side action of the X-Rap® Twitchin’ Mullet is designed to perform a wide twitching walk the-dog swimming acti...

Features: 10X Tough ElaZtech® construction for extreme durability, even when ripping it through grass and other surface cover, Lifelike swimming ac...

Features: The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation...

The Savage Gear TPE 3D Crab is one of the best crab imitations available. The TPE Crab's realistic action and spot-on colors make for an irresistib...

Features: Gulp! has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowi...

Features: These JYGs are the first to be designed, tested, and brought to market. They are symmetrically constructed with an unbalanced weight dist...

Features: Dives to 40ft at up to 12kn troll speed, Guaranteed to swim straight thanks to the Patent Pending Autotune system, Super Strong Full wire...

Features: Material - Lead, Conditions - Saltwater or Freshwater, Glow-in-the-Dark Striping

Features: Swims when sinking and vibrates when lifted, the first time this has ever been incorporated into the same lure. Typically fished in shall...

The Crusty Crab has been modeled on the common Shore Crab. It is perfectly balanced to always flip onto its belly when cast. With rapid vibration l...

Features: Prominent scales and lateral line on the fuselage capture and flash light like a beacon. It can be fished both in an aggressive "Slashbai...

Features: The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation...

Features: The Original. The Magic Swimmer® is a revolutionary design that undulates its jointed body and presents a very natural swimming action, e...

Features: Invented in 1923, the Johnson Silver Minnow is the Original Weedless Wonder. Comes out clean and weed-free! Thirty-five degree wobble roc...

The SLIPSTREAM 280 Flying Fish is a revolutionary heavy duty Hybrid lure that has been designed to perfectly mimic a flying fish in both appearance...

Features: The adrenaline pumping X-Rap® Saltwater SubWalk™ is designed to perform a walk-the-dog swimming action just below the surface. Xtreme fla...

Features: Designed for extreme casting distances in the most demanding conditions, the X-Rap® Long-Cast is built heavy and tough to target large, a...